Franchising Strategies in Startups: Building an Analytical Framework

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2022-02-21 DOI:10.1080/10978526.2022.2041431

Matheus Dermonde, B. Fischer

引用次数: 2

Abstract

Abstract Startups are a contemporary business model that repeatedly presents issues related to financial constraints. Recently, the adoption of franchising emerged as a possibility for startups. This study adopts a novel approach in the startup literature to explain the decision-making process for startups formulating franchising strategies. Additionally, an exploratory framework of this process was designed. Multiple-case studies on Brazilian startups that operate through franchised units were carried out. For startups that operate through conventional franchises, the use of third-party capital is predominant, while for those that operate with micro franchises the lack of an employment relationship is determinant.

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初创企业特许经营策略：构建一个分析框架

摘要初创企业是一种现代商业模式，它反复提出与财务约束有关的问题。最近，特许经营成为创业公司的一种可能性。本研究采用创业文献中的一种新颖方法来解释创业公司制定特许经营战略的决策过程。此外，还设计了这一过程的探索性框架。对通过特许经营单位运营的巴西初创企业进行了多个案例研究。对于通过传统特许经营经营的初创公司来说，第三方资本的使用占主导地位，而对于那些通过微型特许经营的公司来说，缺乏雇佣关系是决定性的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.