Individualistic or collectivistic: which consideration motivates purchasing intention of organic foods? A developing country perspective

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Sajib Chowdhury, Md. Tanvir Ahmed, Fahmida Akter Oni, Tasnim Murad Mamun
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Abstract

PurposeThis paper investigates the impact of individualistic (health) and collectivistic considerations (environmental) on the purchasing intention of organic foods.Design/methodology/approachThe study collected 391 responses from service holders of diversified tiers from Bangladesh. It considers two-step structural equation model (SEM), as well as the Ordinal Logistic regression to analyze the fact.FindingsSEM analysis explores that, both the individualistic and collectivistic considerations affect purchasing intention of organic foods. The regression result finds that income, the number of earning members, occupation, age and BMI are influential determinants of weekly purchasing frequency of organic foods. This research suggests, along with consumer's economic solvency an organized market with dissemination of health and environmental benefits of organic foods acts as a catalyst for purchasing intention of those products.Research limitations/implicationsHowever, there is still scope of investigating intention-behavior gap between the actual purchasing behavior and purchasing intention, which is not addressed in this study.Originality/valueTo understand the perception of comparatively educated and solvent people toward purchasing intention of organic foods, this research is one of the pioneering attempts in the context of an unorganized organic food market.
个人主义还是集体主义:哪一种考虑会激发有机食品的购买意愿?发展中国家视角
目的研究个人主义(健康)和集体主义(环境)对有机食品购买意愿的影响。设计/方法/方法该研究收集了来自孟加拉国不同层次服务持有者的391份回复。本文考虑了两步结构方程模型(SEM)和有序逻辑回归来分析这一事实。sem分析发现,个人主义和集体主义的考虑都会影响有机食品的购买意愿。回归结果发现,收入、收入成员数量、职业、年龄和BMI是影响每周有机食品购买频率的决定因素。本研究表明,随着消费者的经济偿付能力,一个有组织的市场,传播有机食品的健康和环境效益是这些产品购买意愿的催化剂。研究局限/启示然而,对于实际购买行为与购买意愿之间的意向-行为差距仍有研究的余地,本研究并未解决这一问题。原创性/价值本研究是在无组织的有机食品市场背景下进行的开创性尝试之一,旨在了解相对受教育程度和有偿付能力的人群对有机食品购买意愿的看法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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