Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang

Abstract

This study aims to find out how much interest in saving people in the city of Palembang, especially saving in a sharia-based regional bank, namely the Babylon Sharia Bank. This research was conducted for three months, this study used primary data by distributing questionnaires, the literature used in the form of books and journals; related, the location of the study was in the city of Palembang, the sampling technique, using random sampling techniques with a total sample of 100 respondents, data analysis using multiple linear regression.The results of this study are: Advertisements have an effect on people's saving interest, Publicity has an influence on people's saving interest, Sales promotion does not affect the interest in saving people, Personal sales also have no effect on interest in saving.