{"title":"“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists","authors":"Fangheyue Ma","doi":"10.18778/1733-8077.17.4.04","DOIUrl":null,"url":null,"abstract":"This paper is based on the analysis of 261 video and word posts collected from four popular social media sites on which Chinese tourists shared their consumption-related experiences during and after the trip. It investigates Chinese international tourists’ diverse presentations of self to a broad audience online through explaining their shopping experiences and product reviews. Tourists are expected to balance multiple identities carefully when they project themselves online as consumers—on the one hand, they present themselves as global consumers and trendsetters who are strategic and savvy; while on the other hand, they still need to preserve and even emphasize their national identity as Chinese patriots. Providing the much-lacking qualitative insight, this study enhances our understanding of international tourists and their consumption behaviors, the construction and presentation of a digital self, and how globalization operates at the micro-level.","PeriodicalId":53708,"journal":{"name":"Qualitative Sociology Review","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Qualitative Sociology Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18778/1733-8077.17.4.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 1
Abstract
This paper is based on the analysis of 261 video and word posts collected from four popular social media sites on which Chinese tourists shared their consumption-related experiences during and after the trip. It investigates Chinese international tourists’ diverse presentations of self to a broad audience online through explaining their shopping experiences and product reviews. Tourists are expected to balance multiple identities carefully when they project themselves online as consumers—on the one hand, they present themselves as global consumers and trendsetters who are strategic and savvy; while on the other hand, they still need to preserve and even emphasize their national identity as Chinese patriots. Providing the much-lacking qualitative insight, this study enhances our understanding of international tourists and their consumption behaviors, the construction and presentation of a digital self, and how globalization operates at the micro-level.
期刊介绍:
For a long time, we have observed an increased interest in qualitative sociology, and the use of an interpretive frame to understand human actions, social processes, meanings and definitions, and new social theory generally. In order to enable a free flow of information and to integrate the community of qualitative sociologists, we have decided to create an open-access, international scientific journal. Qualitative Sociology Review publishes empirical, theoretical and methodological articles applicable to all fields and specializations within sociology.