The effect of income prospects, social media, and environment through motivation on student entrepreneurial interests during the COVID-19 pandemic

Netty Herawaty, Wiwik Tiswiyanti, Reni Yustien
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引用次数: 0

Abstract

This study aims to determine and analyze the effect of income prospects, social media, and environment on university students’ entrepreneurship interest during the Covid-19 pandemic directly and indirectly through motivation. This study uses primary data by distributing questionnaires to respondents. The population of this study is active students of the Faculty of Economics and Business, Universitas Jambi, Indonesia, in the even semester of 2020/2021. The sampling size in this study is determined using Slovin’s formula. The number of samples acquired is 191 students. The data is analyzed using path analysis. The results show that income prospects and social media directly affect motivation, while the environment does not directly affect motivation. The prospects of income, social media, and environment do not directly affect the interest in entrepreneurship, while motivation directly affects the interest in entrepreneurship. The motivation variable can mediate the income prospects and social media variable on the interest in entrepreneurship but cannot mediate the environmental variable in the interest in entrepreneurship. 
COVID-19大流行期间,收入前景、社交媒体和环境通过激励对学生创业兴趣的影响
本研究旨在确定和分析新冠肺炎大流行期间,收入前景、社交媒体和环境对大学生创业兴趣的直接和间接影响。本研究通过向受访者发放问卷来使用原始数据。本研究的人群是2020/2021双学期印度尼西亚占壁大学经济与商业学院的活跃学生。本研究的样本量采用Slovin公式确定。获得的样本数量为191名学生。使用路径分析来分析数据。结果表明,收入前景和社交媒体直接影响动机,而环境不直接影响动机。收入前景、社交媒体和环境并不直接影响创业兴趣,而动机直接影响创业兴趣。动机变量可以中介收入前景和社交媒体变量对创业兴趣的影响,但不能中介环境变量对创业兴趣的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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