Spatial point pattern analysis of urban retail stores: the case of twelve large- and medium-sized Greek cities

Abstract

The retailers’ profitability and the consumers’ satisfaction depend on finding the optimal location for a retail store. When considering the stores’ spatial distribution, business potential can be understood and a squandering planning of resources can be avoided. In this paper we identify the spatial patterns of retail stores located in the traditional commercial centers of twelve large -and medium-sized Greek cities, aiming to explain why such patterns exist. The type of retail activities was determined using the image of the ground-floor stores provided by the Google Street View (GSV) service and thus 7322 stores were recorded in a geodatabase as point features. The results reveal that the retail stores’ distribution has a clustered and random spatial pattern at least in one city, where the high population density and the increase in rental prices of premises for professional activities constitute the factors that form these spatial patterns respectively.