Cigarette Sales Promotion Pattern and Smoking Behavior of Sellers in Mulawarman University, Samarinda

IF 0.9 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE
Riza Hayati Ifroh, I. M. Ramdan, Vivi Filia Elvira, R. Susanti, Reny Noviasty, Ika Wulan Sari
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Abstract

Mulawarman University have the largest number of students in Kalimantan (37,000). This amount has the potential to be smokers supported by the non-realization of non-smoking areas in all faculties and the high circulation of cigarettes through the mobilization of street vendors and retail franchises. The purpose of this study was to find out the dominant factors influencing cigarette sales in the environment of street vendors in Mulawarman University. The design of this study is quantitative research to analyze the correlation between cigarette sales figures, types or brands of cigarettes, attributes and types of cigarette promotion media, knowledge and smoking behavior of street vendors. Statistical analysis on ordinal data using the Spearman analysis test, nominal data using contingency coefficients and ratio data using Pearson analysis. The results of this study are the average cigarette sales per day is 311 cigarettes with the highest cigarette sales is 1760 cigarettes, the type of cigarette promotion media is (55%) banners. The variables that have correlation to cigarette sales are types of cigarette sales places (p = 0.047, R = -0.257); the use of media promotion display (p = 0.002, R = 0.390) and profits from selling cigarettes in rupiah nominal (p = 0.000, R = 0.557). Limiting cigarette promotions around the campus and increasing regulation of non-smoking areas at the maximum is needed. Keywords: Sales promotion, cigarettes, smoking behavior
萨马林达穆拉瓦曼大学卷烟促销模式与销售商吸烟行为
Mulawarman大学在加里曼丹拥有最多的学生(37,000人)。由于没有在所有院系建立禁烟区,以及通过动员街头摊贩和零售特许经销权实现香烟的高流通,这一数字有可能成为吸烟者。本研究的目的是找出影响Mulawarman大学街头小贩环境中卷烟销售的主导因素。本研究的设计是定量研究,分析卷烟销售数字、卷烟种类或品牌、卷烟宣传媒介的属性和类型、摊贩的知识和吸烟行为之间的相关性。对有序数据的统计分析采用Spearman分析检验,对标称数据采用偶然性系数,对比率数据采用Pearson分析。本研究的结果是平均每天的香烟销售量为311支,最高的香烟销售量为1760支,香烟促销媒体的类型为(55%)横幅。与卷烟销售相关的变量为卷烟销售场所类型(p = 0.047, R = -0.257);媒体促销展示的使用(p = 0.002, R = 0.390)和以印尼盾名义销售香烟的利润(p = 0.000, R = 0.557)。限制校园周围的香烟促销活动,并最大限度地加强对禁烟区的监管是必要的。关键词:促销,香烟,吸烟行为
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来源期刊
Journal of Information & Knowledge Management
Journal of Information & Knowledge Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
2.40
自引率
25.00%
发文量
95
期刊介绍: JIKM is a refereed journal published quarterly by World Scientific and dedicated to the exchange of the latest research and practical information in the field of information processing and knowledge management. The journal publishes original research and case studies by academic, business and government contributors on all aspects of information processing, information management, knowledge management, tools, techniques and technologies, knowledge creation and sharing, best practices, policies and guidelines. JIKM is an international journal aimed at providing quality information to subscribers around the world. Managed by an international editorial board, JIKM positions itself as one of the leading scholarly journals in the field of information processing and knowledge management. It is a good reference for both information and knowledge management professionals. The journal covers key areas in the field of information and knowledge management. Research papers, practical applications, working papers, and case studies are invited in the following areas: -Business intelligence and competitive intelligence -Communication and organizational culture -e-Learning and life long learning -Electronic records and document management -Information processing and information management -Information organization, taxonomies and ontology -Intellectual capital -Knowledge creation, retention, sharing and transfer -Knowledge discovery, data and text mining -Knowledge management and innovations -Knowledge management education -Knowledge management tools and technologies -Knowledge management measurements -Knowledge professionals and leadership -Learning organization and organizational learning -Practical implementations of knowledge management
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