Revisiting the Impact of Structural Factors on Television Audience Behavior in the Streaming Age

IF 2.2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2022-12-13 DOI:10.1080/08838151.2022.2156509

Marianne Barrett, Chun Shao, Harrison Mantas

引用次数: 0

Abstract

ABSTRACT The current study uses national Nielsen ratings data for the five English-language broadcast networks (ABC, CBS, the CW, Fox and NBC) from the 2014, 2015 and 2016 television seasons to build on the more than 50 years of television audience scholarship by examining whether the factors traditionally found to impact primetime entertainment TV program ratings continue to do so in today’s media environment. The relationship between audience availability and program ratings followed traditional patterns. Importantly, the study found a heavy reliance on marquee events and special episodes of popular series to boost ratings at the expense of schedule predictability.

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再论流媒体时代结构因素对电视观众行为的影响

本研究使用了2014年、2015年和2016年五个英语广播网络(ABC、CBS、CW、Fox和NBC)的全国尼尔森收视率数据，以50多年的电视观众研究为基础，研究传统上影响黄金时段娱乐电视节目收视率的因素在今天的媒体环境中是否继续发挥作用。观众可获得性与节目收视率之间的关系遵循传统模式。重要的是，该研究发现，人们严重依赖大型活动和热门剧集的特别集来提高收视率，而牺牲了时间表的可预测性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.