Introducing a model of business sustainability in English professional rugby union

IF 1.9 Q3 MANAGEMENT

Managing Sport and Leisure Pub Date : 2023-02-02 DOI:10.1080/23750472.2023.2171903

A. Golding, D. Plumley, Robert Wilson

{"title":"Introducing a model of business sustainability in English professional rugby union","authors":"A. Golding, D. Plumley, Robert Wilson","doi":"10.1080/23750472.2023.2171903","DOIUrl":null,"url":null,"abstract":"Research question: The transition of rugby union as the last major team sport to go professional in 1995, has remained problematic. With ongoing challenges with financial health, the impact of COVID-19 and the need for more effective governance, the game has reached a pivotal moment in its history, if it is to become a sustainable sports business. The purpose of this paper is to introduce a model that identifies key characteristics of business sustainability in English professional rugby. Research methods: This paper is designed to position a case for change, by examining a range of issues that can deliver a theoretical method to support the achievement of sustainability of professional rugby union, and specifically the Gallagher Premiership. The development of the model is considered a starting point for further research based on the theoretical application of the economics of team sports and sports business modelling. Research findings: The development of a sustainable business model in professional rugby union has led to the identification of four key characteristics related to cost control, profit maximisation, business model innovation and governance. Practical implications: The authors argue that unless the custodians of the game take note of the need for reform relating to the extant models of business practice being operated in the Gallagher Premiership, there is the acute possibility that the growth of the game may be stifled or even cease to exist when the game is at its most popular. © 2023 Informa UK Limited, trading as Taylor & Francis Group.","PeriodicalId":45947,"journal":{"name":"Managing Sport and Leisure","volume":" ","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managing Sport and Leisure","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/23750472.2023.2171903","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 1

Abstract

Research question: The transition of rugby union as the last major team sport to go professional in 1995, has remained problematic. With ongoing challenges with financial health, the impact of COVID-19 and the need for more effective governance, the game has reached a pivotal moment in its history, if it is to become a sustainable sports business. The purpose of this paper is to introduce a model that identifies key characteristics of business sustainability in English professional rugby. Research methods: This paper is designed to position a case for change, by examining a range of issues that can deliver a theoretical method to support the achievement of sustainability of professional rugby union, and specifically the Gallagher Premiership. The development of the model is considered a starting point for further research based on the theoretical application of the economics of team sports and sports business modelling. Research findings: The development of a sustainable business model in professional rugby union has led to the identification of four key characteristics related to cost control, profit maximisation, business model innovation and governance. Practical implications: The authors argue that unless the custodians of the game take note of the need for reform relating to the extant models of business practice being operated in the Gallagher Premiership, there is the acute possibility that the growth of the game may be stifled or even cease to exist when the game is at its most popular. © 2023 Informa UK Limited, trading as Taylor & Francis Group.

查看原文本刊更多论文

引入英国职业橄榄球联盟的商业可持续发展模式

研究问题：橄榄球联盟作为1995年最后一项职业化的主要团队运动，其转型仍然存在问题。随着财务健康方面的持续挑战、新冠肺炎的影响以及对更有效治理的需求，如果要成为一家可持续的体育企业，这项运动已经到了其历史上的关键时刻。本文的目的是介绍一个模型，该模型确定了英国职业橄榄球业务可持续性的关键特征。研究方法：本文旨在通过研究一系列问题来定位变革的理由，这些问题可以提供一种理论方法来支持职业橄榄球联盟，特别是加拉格尔超级联赛的可持续发展。该模型的发展被认为是基于团队体育经济学和体育商业模型的理论应用进行进一步研究的起点。研究结果：职业橄榄球联盟可持续商业模式的发展导致了与成本控制、利润最大化、商业模式创新和治理相关的四个关键特征的确定。实际意义：作者认为，除非游戏管理员注意到有必要对加拉格尔超级联赛中现有的商业实践模式进行改革，否则在游戏最受欢迎的时候，游戏的发展可能会被扼杀，甚至不复存在。©2023 Informa UK Limited，交易名称为Taylor&Francis Group。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Managing Sport and Leisure MANAGEMENT-

CiteScore

6.80

自引率

11.10%

发文量

期刊介绍： Managing Sport and Leisure is a refereed journal that publishes high quality research articles to inform and stimulate discussions relevant to sport and leisure management globally. The journal is committed to publishing research that advances understanding of the practice of sport and leisure management in the public, voluntary and commercial sectors, internationally. It will appeal to anyone with a serious interest in contemporary sport and leisure management issues, including academics, managers, consultants, politicians and students. One of the key objectives of the journal is to provide a high level forum for communication between academics and practitioners of sport and leisure. Therefore Managing Sport and Leisure aims to be contemporary, integrated and, most importantly, relevant to practitioner training. Contributions are welcome and expected from both academics and practitioners throughout the international sport and leisure management community. In addition, the journal welcomes submissions from those investigating new and innovative areas of research and practice in sport and leisure management.