Marca territorial como recurso estratégico em subprojetos de cidade digital estratégica: estudo de caso da cidade de Porto Alegre, RS, Brasil

Abstract

subprojetos cidade Alegre-RS variáveis. territorial subprojetos digital digital estratégica consideradas instrumentos contemporâneos ativos territoriais vínculos estratégicos ABSTRACT The territorial brands have a strategic framework that enables world visions of social actors, generating links between people and the territory. The objective is to analyze the territorial brand presence as a strategic resource in strategic digital city subprojects. The research methodology emphasizes a case study in Porto Alegre-RS, through a research protocol with 15 variables. The results obtained highlight the strategic presence variable research in the territorial brand and in strategic digital city subprojects. The conclusion reiterates that the territorial brand and the strategic digital city are contemporary urban instruments that can be taken as territorial assets that draw on interaction and communication arguments.