Producers marketing a novel crop: a field-level view of hemp market channels

IF 2 3区农林科学 Q2 AGRICULTURE, MULTIDISCIPLINARY

Renewable Agriculture and Food Systems Pub Date : 2023-04-17 DOI:10.1017/S1742170523000145

Rebecca Hill, B. Jablonski, Laney Van, Ming Wang, Buddhika Patalee, Jonathan D. Shepherd, M. LeRoux, T. Mark, D. Mooney, D. Thilmany

引用次数: 0

Abstract

Abstract We assess emerging relationships between production decisions and market channel selection among a small sample of hemp growers (22) in Colorado and Kentucky using qualitative interviews. We found producers differences by market channel, product and state. For instance, producers who relied on intermediated marketing strategies cultivated more acres on average and used fewer distinct market channels and strategies than those relying on direct markets. Product differences were found regarding processing, storage and perishability. Respondents identified four factors critical to their choice of market channels for their hemp products: research, profitability, trust and knowledge. The findings can help inform public and private decision-making regarding best hemp marketing practices and future needs of the hemp industry.

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生产者营销一种新型作物：大麻市场渠道的实地视角

摘要我们评估生产决策和市场渠道选择之间的新兴关系大麻种植者(22)在科罗拉多州和肯塔基州的小样本使用定性访谈。我们发现生产者在市场渠道、产品和州的差异。例如，依靠中间营销策略的生产者比依靠直接市场的生产者平均种植面积更多，使用的独特市场渠道和策略更少。在加工、储存和易腐性方面发现了产品差异。受访者确定了四个关键因素，他们选择市场渠道为他们的大麻产品:研究，盈利能力，信任和知识。研究结果可以帮助告知公共和私人决策有关最佳大麻营销实践和大麻产业的未来需求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Renewable Agriculture and Food Systems 农林科学-农业综合

CiteScore

5.20

自引率

7.40%

发文量

审稿时长

>36 weeks

期刊介绍： Renewable Agriculture and Food Systems (formerly American Journal of Alternative Agriculture) is a multi-disciplinary journal which focuses on the science that underpins economically, environmentally, and socially sustainable approaches to agriculture and food production. The journal publishes original research and review articles on the economic, ecological, and environmental impacts of agriculture; the effective use of renewable resources and biodiversity in agro-ecosystems; and the technological and sociological implications of sustainable food systems. It also contains a discussion forum, which presents lively discussions on new and provocative topics.