Beyond Netflix: Ownership and content strategies among non-US-based video streaming services

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2023-09-03 DOI:10.1177/13678779231196314

Amanda D. Lotz, Oliver Eklund

引用次数: 0

Abstract

Major multi-territory streaming services such as Netflix, Prime Video, and Disney+ dominate this new sector of video distribution, but the economic features of internet-distributed video enable a diverse sector. This article examines 16 non-US-based multi-territory services and 10 national/regional markets to investigate the other types of transnational streaming businesses emerging. The analysis assesses the ownership of the 16 services, as all but one emerge from existing corporations with activities in the audiovisual or distribution sector, to identify the implications of different ownership priorities. It then pairs the ownership analysis with data on the size and country of origin of the services’ content libraries. The findings identify subcategories of multi-territory streamers and, by considering an array of national markets, reveal the counter-strategies available to non-US-based services.

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超越Netflix：非美国视频流媒体服务的所有权和内容战略

主要的多地区流媒体服务，如Netflix、Prime Video和Disney+，主导着这个新的视频分发领域，但互联网分发视频的经济特征使这个领域变得多样化。本文分析了16个非美国的多地区服务和10个国家/地区市场，以调查新兴的其他类型的跨国流媒体业务。该分析评估了16项服务的所有权，因为除了一项服务外，其他所有服务都来自从事视听或发行部门活动的现有公司，以确定不同所有权优先次序的影响。然后，它将所有权分析与有关服务内容库的大小和原产国的数据配对。研究结果确定了多地区流媒体的子类别，并通过考虑一系列国家市场，揭示了非美国服务可用的应对策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.