The Effects of Different Data Visualisation Formats on News Recall and Comprehension

Q1 Arts and Humanities

Media Watch Pub Date : 2023-03-16 DOI:10.1177/09760911231158746

Raghda Mahmoud, Shaima’a Z. Zoghaib

引用次数: 0

Abstract

This study uses the cognitive Theory of Multimedia Learning as the theoretical foundation to explore the potential effects of different data visualisations on news recalling and comprehension. Using a quasi-experimental design, three data visualisations (bar chart, coloured map, and timeline) were examined on three different topics; Corona vaccines, conflict in Syria, and Ever Given ship aground. The results suggest that data visualisations can increase recall and comprehension, but this effect is inconsistent for all data visualisations. Also, recall and comprehension are not always correlated; an easy-to-remember visualisation is not necessarily easy to comprehend.

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不同数据可视化格式对新闻回忆和理解的影响

本研究以多媒体学习的认知理论为理论基础，探讨不同数据可视化对新闻回忆和理解的潜在影响。使用准实验设计，对三个不同主题的三种数据可视化（条形图、彩色地图和时间线）进行了检查；冠状病毒疫苗、叙利亚冲突和Ever Given船搁浅。结果表明，数据可视化可以提高回忆和理解，但这种效果对所有数据可视化都不一致。此外，回忆和理解并不总是相关的；一个易于记忆的可视化并不一定容易理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Media Watch Arts and Humanities-Literature and Literary Theory

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期刊介绍： Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.