“Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites

IF 2.1 Q2 COMMUNICATION

Business and Professional Communication Quarterly Pub Date : 2021-07-22 DOI:10.1177/23294906211023799

Pilar Pérez Cañizares

引用次数: 5

Abstract

This study aims to compare how leading companies in Spain and in Spanish-speaking Latin America communicate corporate social responsibility or sustainability on their web pages. For this purpose, the pages of 68 companies were examined to establish the accessibility of such topics and to trace how their prominence and wording had evolved over time. The results show a trend toward greater uniformity in both Spain and Latin America, with corporate social responsibility/sustainability discourse gaining in prominence and “responsibility”-related terms being gradually replaced by those related to “sustainability.” Various cases hint that changes in terminology may be unrelated to any clear distinction between both terms.

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“企业可持续发展”还是“企业社会责任”?西班牙和拉丁美洲公司网站的比较研究

本研究旨在比较西班牙和讲西班牙语的拉丁美洲的领先公司如何在其网页上传达企业社会责任或可持续性。为此目的，对68家公司的网页进行了审查，以确定这些主题的可访问性，并追踪它们的重要性和措辞如何随着时间的推移而演变。结果显示，在西班牙和拉丁美洲，企业社会责任/可持续性话语越来越突出，“责任”相关术语逐渐被“可持续性”相关术语所取代，这一趋势趋于统一。各种情况暗示，术语的变化可能与两个术语之间的任何明确区分无关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business and Professional Communication Quarterly COMMUNICATION-

CiteScore

2.40

自引率

38.50%

发文量

期刊介绍： Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq