Purchasing products with sustainable palm oil: designing and evaluating an online intervention for Australian consumers

IF 2.2 Q1 EDUCATION & EDUCATIONAL RESEARCH

Australian Journal of Environmental Education Pub Date : 2022-06-27 DOI:10.1017/aee.2022.27

Cassandra Shruti Sundaraja, D. Hine, E. Thorsteinsson, A. Lykins

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引用次数: 3

Abstract

Abstract Widespread tropical deforestation and biodiversity loss in Southeast Asia due to the oil palm industry can be addressed by encouraging consumers to purchase sustainable palm oil (SPO). An online experiment was conducted to assess whether addressing barriers relating to education, motivation and product availability would increase purchasing of SPO. Australian adults (n = 628) were randomly assigned to either: (1) a newly developed interactive educational website on palm oil and SPO; (2) an existing educational video on SPO; or (3) an interactive website on differentiating between real and fake news (an attentional control condition). All participants completed pre-intervention and immediate post-intervention measures. Most participants (n = 403) completed follow-up measures two weeks later. Multivariate analysis revealed that the interactive website and educational video increased both knowledge and the intention to purchase SPO (compared to the attentional control), but neither significantly impacted follow-up self-reported SPO purchasing behaviour. Low perceived product availability might help explain the intention–behaviour gap. Our results suggest that, in addition to increasing consumer knowledge and motivation, promoting sustainable consumption requires creating opportunities for people to engage in the desired behaviour.

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购买可持续棕榈油产品:为澳大利亚消费者设计和评估在线干预

摘要鼓励消费者购买可持续棕榈油（SPO），可以解决东南亚因油棕榈业而造成的广泛热带森林砍伐和生物多样性丧失的问题。进行了一项在线实验，以评估解决与教育、动机和产品可用性相关的障碍是否会增加SPO的购买量。澳大利亚成年人（n=628）被随机分配到：（1）一个新开发的关于棕榈油和SPO的互动教育网站；（2）关于SPO的现有教育视频；或者（3）关于区分真实和虚假新闻的交互式网站（注意力控制条件）。所有参与者都完成了干预前和干预后立即采取的措施。大多数参与者（n=403）在两周后完成了随访。多变量分析显示，互动网站和教育视频增加了购买SPO的知识和意愿（与注意力控制相比），但都没有显著影响后续自我报告的SPO购买行为。低感知的产品可用性可能有助于解释意图-行为差距。我们的研究结果表明，除了增加消费者的知识和动机外，促进可持续消费还需要为人们创造参与所需行为的机会。

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来源期刊

Australian Journal of Environmental Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

2.70

自引率

18.80%

发文量

期刊介绍： An internationally refereed journal which publishes papers and reports on all aspects of environmental education. It presents information and argument which stimulates debate about educational strategies that enhance the kinds of awareness, understanding and actions which will promote environmental and social justice.