“Jewelry by Foot Locker: One Step Beyond”

IF 0.5 Q4 BUSINESS

International Journal of Business Pub Date : 2020-11-30 DOI:10.33642/ijbass.v6n11p1

Miriam Roberts, H. Sherman

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引用次数: 0

Abstract

Foot Locker Inc. is known globally for its athletic shoes and apparel and has the brand identity to leverage its name by diversifying into other product lines. Foot Locker wants to be known for more than just a “sneaker spot”, but they are missing that extra component or accessory that would broaden their brand image. Men go to Foot Locker locations for shoes and apparel, but their outfit is still not complete since it lacks one necessity-jewelry. Men mostly get their jewelry online or from major department stores. What if Foot Locker could fill in that void? This article analyzes Foot Locker relative to the men's accessories market. Jewelry is the oldest way of expression and combined with sneakers, it could be Foot Locker’s ticket to growth and continued success. We will discuss the possibility of Foot Locker starting their jewelry product extension that will be targeting their already known male demographic. Through the application of market research, creating an assortment plan, and global market research it is hypothesized that Jewelry by Foot Locker could become a great addition to the Foot Locker brand. If done properly, this jewelry extension could be the newest way Foot Locker improves their image and profits.

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“Foot Locker珠宝:超越一步”

Foot Locker Inc.以其运动鞋和运动服而闻名全球，并通过多元化进入其他产品线来利用其品牌身份。Foot Locker希望人们知道的不仅仅是一个“运动鞋专柜”，但他们缺少能够扩大品牌形象的额外组件或配件。男人们去Foot Locker商店买鞋子和衣服，但他们的装备仍然不完整，因为缺少一样必需品——珠宝。男性大多在网上或大型百货商店购买珠宝。如果Foot Locker可以填补这个空白呢?本文分析了Foot Locker相对于男士配饰市场的情况。珠宝是最古老的表达方式，结合运动鞋，它可能是Foot Locker成长和持续成功的门票。我们将讨论Foot Locker开始他们的珠宝产品扩展的可能性，这将针对他们已经知道的男性人口。通过应用市场调研，制定分类计划和全球市场研究，假设Foot Locker的珠宝可以成为Foot Locker品牌的重要补充。如果做得好，这个珠宝延伸可能是最新的方式Foot Locker提高他们的形象和利润。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business BUSINESS-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： The Journal will serve and provide a forum for exchange of ideas among business executives and academicians concerned with global business and economic issues. With the rapid evolution of corporate business from international to global in recent years, general business has been one of the areas of greatest added complexity and concern for corporate managers. It is no longer sufficient for the corporate manager to limit his/her study simply to the domestic aspects of general business. Almost every single topic that can be studied in general business now has global dimensions that are equally important. As such, practitioners and academicians, each with a unique perspective on global business, must go beyond the presently limited sharing of information and ideas. The Journal will be an academic journal combining academic inquiry and informed business practices. It will publish empirical, analytical, review, and survey articles, as well as case studies related to all areas of global business and economics. A sentiment often expressed by practitioners is that academic research in general may not be addressing the most relevant questions in the real world. To bridge some gaps in our knowledge of the real world, the Journal is thereby willing to sponsor a field research (such as surveys, in-depth interviews, on-site studies, etc.). It is fair to say that the Journal will publish high-quality applied-research papers. Nevertheless, studies that test important theoretical works and shed additional light on the issue with some business implications will also be solicited.