Fighting for the Man in the Blue Overalls—Daily Sun as a Project in Demarginalisation

IF 1.1 3区文学 Q3 COMMUNICATION

African Journalism Studies Pub Date : 2021-05-25 DOI:10.1080/23743670.2021.1886963

A. Olorunnisola, Jennifer Castoe, Giana Han

引用次数: 0

Abstract

ABSTRACT We located the emergence of South Africa’s Daily Sun against the background of colonisation of the print media and the more recent economic embeddedness of Black and alternative media in duopolistic domains. Our analyses found historical marginalisation and contemporary remarginalisation of majority Black readers useful. For theoretical frame, we relied on normative influences that make the centre more newsworthy than the periphery and some citizens outcast from the public sphere. We inferred and concluded that the Daily Sun—with all its real and perceived shortcomings—capitalised on a sectoral gap by focusing on “unknown” and abandoned citizen-readers. Its accomplishments, when not negated by criticism of its White ownership, was in the ability to demarginalise and decolonise poor Black working-class readers. Our submission included implications for theory.

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为穿蓝色工作服的人而战——《每日太阳报》作为一个去边缘化的项目

我们将南非《每日太阳报》的出现定位在印刷媒体殖民化的背景下，以及黑人和另类媒体在双头垄断领域最近的经济嵌入。我们的分析发现，历史边缘化和当代大多数黑人读者的再边缘化是有用的。对于理论框架，我们依赖于规范性影响，这些影响使中心地区比外围地区和一些被公共领域排斥的公民更具新闻价值。我们推断并得出的结论是，《每日太阳报》(Daily sun)——尽管它存在着所有真实的和被察觉到的缺点——通过关注“未知的”和被抛弃的公民读者，利用了行业差距。它的成就，当没有被对其白人所有权的批评所否定时，在于它能够使贫穷的黑人工人阶级读者去边缘化和去殖民化。我们的报告包括理论方面的含义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

African Journalism Studies COMMUNICATION-

CiteScore

1.90

自引率

10.00%

发文量

期刊介绍： Accredited by the South African Department of Higher Education and Training for university research purposes African Journalism Studies subscribes to the Code of Best Practice for Peer Reviewed Scholarly Journals of the Academy of Science of South Africa. African Journalism Studies ( AJS) aims to contribute to the ongoing extension of the theories, methodologies and empirical data to under-researched areas of knowledge production, through its emphasis on African journalism studies within a broader, comparative perspective of the Global South. AJS strives for theoretical diversity and methodological inclusivity, by developing theoretical approaches and making critical interventions in global scholarly debates. The journal''s comparative and interdisciplinary approach is informed by the related fields of cultural and media studies, communication studies, African studies, politics, and sociology. The field of journalism studies is understood broadly, as including the practices, norms, value systems, frameworks of representation, audiences, platforms, industries, theories and power relations that relate to the production, consumption and study of journalism. A wide definition of journalism is used, which extends beyond news and current affairs to include digital and social media, documentary film and narrative non-fiction.