Image-building as Impetus for the Growth of the People’s Liberation Army (PLA)’s Engagement in International Humanitarian Assistance and Disaster Relief (HA/DR) Operations

Abstract

The People’s Liberation Army’s (PLA’s) engagement in humanitarian assistance and disaster relief (HA/DR) enables China to reassure the international community and change perceptions of its global intentions. Natural disasters are expected to increase worldwide, requiring greater PLA involvement in international HA/DR missions. However, maximising the public relations benefits of participating in such missions will require leadership to avoid short-term irritations and political speculation that often accompany China’s foreign intervention, hampering Beijing’s soft-power initiatives.