What is the value of rice fragrance? Consumer evidence from Senegal

IF 0.4 Q4 AGRICULTURAL ECONOMICS & POLICY

African Journal of Agricultural and Resource Economics-AFJARE Pub Date : 2017-06-01 DOI:10.22004/AG.ECON.258603

M. Diagne, M. Demont, Maimouna Ndour

引用次数: 23

Abstract

Urban demand for fragrant rice is increasing rapidly in Senegal, but little is known about the value of rice fragrance and the drivers of its demand. We conducted experimental auctions in Dakar to elicit urban consumers’ willingness to upgrade from non-fragrant to fragrant rice and their willingness to pay for domestic versus imported fragrant rice, and assessed the drivers of demand for rice fragrance through a double-hurdle model. The average value of rice fragrance is estimated to be around US$ 0.12 kg-1, as suggested by the 20% price premiums consumers are willing to pay on top of the price of non-fragrant rice. These price premiums further increase to 35% for consumers who express positive buying intentions towards domestic fragrant rice. The value of rice fragrance is found to be driven by factors such as ethnicity, household size, and awareness of fragrance and local fragrant rice.

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米香的价值是什么?来自塞内加尔的消费者证据

塞内加尔城市对香米的需求正在迅速增长，但人们对香米的价值及其需求的驱动因素知之甚少。我们在达喀尔进行了实验拍卖，以了解城市消费者从无香大米升级到香大米的意愿，以及他们对国产香米与进口香米的支付意愿，并通过双障碍模型评估了大米香米需求的驱动因素。据估计，香米的平均价格约为0.12美元/公斤，这是消费者愿意在不香米的价格基础上多支付20%的价格。对国产香米表示积极购买意向的消费者，价格溢价进一步提高至35%。研究发现，香米的价值受种族、家庭规模、对香米和当地香米的认识等因素的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

African Journal of Agricultural and Resource Economics-AFJARE AGRICULTURAL ECONOMICS & POLICY-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： The African Journal of Agricultural and Resource Economics (AfJARE)/Journal Africain d’Economie Agricole et des Ressources (JAEAR) is a publication of the African Association of Agricultural Economists (AAAE). The journal publishes original research about how African agriculture interacts with local and global economic systems and policy regimes in its impacts upon people. The scope of the journal covers the roles of markets, technology, policy, institutions and the natural environment in shaping the lives of well being of Africans engaged in agricultural activities. The journal strives to nurture and enhance the capacity of African professionals to conduct and publish scientific research and provides a venue for communicating and disseminating their findings. Multi-disciplinary, problem-oriented articles are encouraged. Submissions may deal with teaching, research extension, consulting, advising, entrepreneurship and administration. The Chief Editors and Editorial Board, under the general direction of the AAAE President, Executive Committee and Council are charged with implementing Journal policy to serve members of AAAE. The main section of the journal publishes technical research articles while a small section is devoted to publishing brief notes with important policy content and book reviews. The journal is a quarterly publication.