Exploring the linkage between offline collaboration networks and online representational network diversity on social media

IF 3.1 2区文学 Q1 COMMUNICATION

Communication Monographs Pub Date : 2021-01-02 DOI:10.1080/03637751.2020.1869797

Chih‐Hui Lai, J. Fu

引用次数: 10

Abstract

ABSTRACT Building on the symbiotic sustainability model, this study investigated how offline collaboration networks are related to organizations’ representational networks on social media. We analyzed survey data from disaster risk reduction organizations in North America, Europe, and Asia-Pacific regions, along with these organizations’ representational networks on Facebook (N = 108) and Twitter (N = 96). Results showed that diverse offline collaboration networks are positively related to diverse representational tie building on Facebook via organizations’ sense of mutuality. By contrast, homogeneous offline collaboration networks are positively related to diverse representational tie building on Twitter via mutuality and openness to collaboration. This study contributes to research on interorganizational networks and social media, particularly concerning the offline–online connection in the field of interorganizational communication.

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探索线下协作网络与社交媒体上在线代表性网络多样性之间的联系

基于共生可持续性模型，本研究探讨了线下协作网络与组织在社交媒体上的代表网络之间的关系。我们分析了来自北美、欧洲和亚太地区的减灾组织的调查数据，以及这些组织在Facebook (N = 108)和Twitter (N = 96)上的代表网络。结果表明，不同的线下协作网络与通过组织的相互感在Facebook上建立不同的代表性联系呈正相关。相比之下，同质化的线下协作网络与Twitter上通过相互性和协作开放性建立的多样化代表性联系呈正相关。本研究有助于对组织间网络和社交媒体的研究，特别是对组织间传播领域的离线-在线连接的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Monographs COMMUNICATION-

CiteScore

5.40

自引率

0.00%

发文量

期刊介绍： Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.