The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises in Bangladesh

IF 0.8 Q4 BUSINESS, FINANCE

Asian Journal of Business and Accounting Pub Date : 2020-12-30 DOI:10.22452/AJBA.VOL13NO2.2

M. Akter, M. Alim, Rubaiyat Shabbir, Md. Borak Ali, Jee Teck-Weng, J. Kasuma

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引用次数: 3

Abstract

Manuscript type: Research paper Research aims: This study aims to understand the impact of place identity on the performance of small and medium tourism enterprises (SMTEs). It also examines how place satisfaction and support for community mediate the relationship between place identity and the performance of SMTEs. Design/Methodology/Approach: This study focusses on the tourism industry of Bangladesh. Data comprise of 215 small and medium enterprises involved in tourism. Analysis is conducted using the partial least squares-based structural equation modelling (PLS-SEM). Research findings: Results suggest that place identity is related positively to place satisfaction, support for community, and firm performance. Surprisingly, support offered by the firm towards the local community did not contribute to firm performance. In this study, only place satisfaction plays a mediating role between place identity and firm performance. Theoretical contribution/Originality: This study expands on existing literature by providing empirical evidence on the factors that could affect the performance of SMTEs’ tourism business, in the context of Bangladesh. The inconsistency of the relationship between place identity and firm performance may be related to place satisfaction. Practitioner/Policy implication: The findings can be useful for SMTEs, investors, travel agents as well as other stakeholders. Research limitation/Implication: Since this study is focused on the Bangladesh tourism sector alone, the results may not be generalised to other countries.

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地方满意度与社区支持的中介效应:孟加拉国中小旅游企业绩效评价

手稿类型：研究论文研究目的：本研究旨在了解地方认同对中小旅游企业绩效的影响。它还考察了地方满意度和对社区的支持如何调节地方认同与SMTE表现之间的关系。设计/方法/方法：本研究的重点是孟加拉国的旅游业。数据包括215家参与旅游业的中小型企业。使用基于偏最小二乘的结构方程建模（PLS-SEM）进行分析。研究发现：结果表明，地点认同与地点满意度、对社区的支持和企业绩效呈正相关。令人惊讶的是，该公司对当地社区的支持并没有对公司的业绩做出贡献。在本研究中，只有场所满意度在场所认同和企业绩效之间起中介作用。理论贡献/独创性：本研究通过提供孟加拉国背景下可能影响SMTE旅游业务绩效的因素的经验证据，扩展了现有文献。地方认同与企业绩效之间关系的不一致可能与地方满意度有关。从业者/政策含义：研究结果对SMTE、投资者、旅行社以及其他利益相关者都很有用。研究局限性/含义：由于本研究仅针对孟加拉国旅游业，因此其结果可能无法推广到其他国家。

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来源期刊

Asian Journal of Business and Accounting BUSINESS, FINANCE-

CiteScore

2.00

自引率

11.10%

发文量

期刊介绍： An academic journal that aims to advance knowledge in the business and accounting disciplines, to narrow the gap between theory and practice, and to set direction for policy initiatives in Asia. Welcome to the Asian Journal of Business and Accounting (AJBA). AJBA is an international refereed journal, published biannually (30th June and 30th December) by the Faculty of Business and Accountancy, University of Malaya, Malaysia. AJBA aims to publish scholarly business researches that are relevant to Malaysia and the Asian region. It intends to highlight the practical implications in promoting better business decision making process and the formulation of public policy in Asia. This journal publishes theoretical, conceptual, and empirical papers within the broad areas of business and accounting in Asia. The AJBA covers a broad spectrum of the business and accounting disciplines. A suggestive (though not necessarily comprehensive) list of areas that would be included in this journal are: general management, strategic management, human resource management, organizational behaviour, labour and industrial relations, international business management, business communication, entrepreneurship, leadership, management science, operations management, production management, supply chain management, marketing management, brand management, consumer behaviour, information management, e-marketing, e-commerce, quality management, retailing, service marketing, hospitality management, hotel and tourism management, asset pricing, capital and money markets, corporate finance, derivatives markets, finance and banking, financial economics, etc.