{"title":"Joker as the Servant of the People. Volodymyr Zelensky, Russophone Entertainment and the Performative Turn in World Politics","authors":"Konstantin Kaminskij","doi":"10.1016/j.ruslit.2021.10.001","DOIUrl":null,"url":null,"abstract":"<div><p><span>Volodymyr Zelensky, a comedian who in 2019 was elected president of Ukraine, provoked heated controversies about the country's Russophone pop culture, populism and democratic institutions. By using the figure of the Joker as an analytical metaphor, this paper seeks to unpack the intertwining discourses of Russia’s information warfare, the global rise of populism, and Ukrainian identity politics. Tracing Zelensky’s career as a successful entrepreneur in the Russophone entertainment business, a new approach inspired by Richard Florida’s notion of the creative ethos is developed in order to examine Zelensky’s election campaign. The core messages and storytelling techniques of this campaign will be analyzed using the example of the television series </span><em>The Servant of the People</em> (<em>Sluga narodu</em>) created by and starring Zelensky. Subsequently, the results of this analysis will be discussed in the context of populism and how it relates to Russophone pop culture.</p></div>","PeriodicalId":43192,"journal":{"name":"RUSSIAN LITERATURE","volume":null,"pages":null},"PeriodicalIF":0.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"RUSSIAN LITERATURE","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0304347921000612","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LITERATURE, SLAVIC","Score":null,"Total":0}
引用次数: 2
Abstract
Volodymyr Zelensky, a comedian who in 2019 was elected president of Ukraine, provoked heated controversies about the country's Russophone pop culture, populism and democratic institutions. By using the figure of the Joker as an analytical metaphor, this paper seeks to unpack the intertwining discourses of Russia’s information warfare, the global rise of populism, and Ukrainian identity politics. Tracing Zelensky’s career as a successful entrepreneur in the Russophone entertainment business, a new approach inspired by Richard Florida’s notion of the creative ethos is developed in order to examine Zelensky’s election campaign. The core messages and storytelling techniques of this campaign will be analyzed using the example of the television series The Servant of the People (Sluga narodu) created by and starring Zelensky. Subsequently, the results of this analysis will be discussed in the context of populism and how it relates to Russophone pop culture.
期刊介绍：
Russian Literature combines issues devoted to special topics of Russian literature with contributions on related subjects in Croatian, Serbian, Czech, Slovak and Polish literatures. Moreover, several issues each year contain articles on heterogeneous subjects concerning Russian Literature. All methods and viewpoints are welcomed, provided they contribute something new, original or challenging to our understanding of Russian and other Slavic literatures. Russian Literature regularly publishes special issues devoted to: • the historical avant-garde in Russian literature and in the other Slavic literatures • the development of descriptive and theoretical poetics in Russian studies and in studies of other Slavic fields.
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