Once Good, Always Good? Testing Nudge’s Spillovers on Pro Environmental Behavior

IF 5.2 2区 心理学 Q1 ENVIRONMENTAL STUDIES
Sophie Clot, Marina Della Giusta, Sarah Jewell
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引用次数: 6

Abstract

It is a common assumption to believe that encouraging pro environmental behavior (PEB) in one domain would lead to increased PEB in other domains (best-case scenario) or just be restricted to the initial targeted domain (worst-case scenario). Evidence from a rapidly growing literature on moral licensing suggests that interventions targeting behavioral change could lead to an even worse scenario, with individuals starting to underperform in one domain, as a compensation for their good performance in other domains. We propose to study the dynamic of PEBs when individuals are exposed to a specific nudge (priming) via an original experiment designed to capture actual behavior. We found that priming could increase PEB, but does not thwart moral licensing. Primed individuals end up doing worse than non-primed individual under a moral licensing condition. A more comprehensive view of the mechanisms underlying behavioral change is essential to support sustainable policies.
曾经好,永远好?Nudge对环保行为的溢出测试
人们普遍认为,在一个领域鼓励环保行为(PEB)会导致其他领域的PEB增加(最佳情况下),或者仅限于最初的目标领域(最坏情况下)。来自迅速增长的道德许可文献的证据表明,针对行为改变的干预措施可能会导致更糟糕的情况,个人开始在一个领域表现不佳,以此来补偿他们在其他领域的良好表现。我们建议通过一项旨在捕捉实际行为的原始实验,研究个体暴露于特定轻推(启动)时PEB的动态。我们发现启动可以增加PEB,但不会阻碍道德许可。在道德许可条件下,有条件的人最终比没有条件的人做得更糟。更全面地了解行为变化的潜在机制对于支持可持续政策至关重要。
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来源期刊
CiteScore
13.30
自引率
1.80%
发文量
13
期刊介绍: Environment & Behavior is an interdisciplinary journal designed to report rigorous experimental and theoretical work focusing on the influence of the physical environment on human behavior at the individual, group, and institutional levels.
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