Vernacular Radio and the Practice of Resistance: Community Radio as a Cultural Tool to Engage on Health and Social Identities among Marginalized Communities in Ghana

Abstract

ABSTRACT This article explores how local values and social identities can be integrated into Ghana’s formal COVID-19 public health communication interventions using community radio. The study adopted a qualitative approach using focus group discussions, in-depth interviews, and reflexive thematic analysis. The ten-step participatory planning and action model to involve the community in the social change process is employed as the theoretical framework for this article. The study found that Radio Peace’s COVID-19 communication intervention is participatory due to the involvement of listeners in its programming. Also, local narratives and values were considered in designing locally relevant COVID-19 interventions through the audience’s access to the station’s activities. We suggest that dominant narratives about the COVID-19 pandemic be adapted to local realities by recognizing marginalized voices through listener involvement and access to local community radio stations.