Tourism companies’ sustainability communication – creating legitimacy and value

IF 3.1 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Scandinavian Journal of Hospitality and Tourism Pub Date : 2021-10-20 DOI:10.1080/15022250.2021.1974542

M. Bogren, A. Sörensson

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引用次数: 5

Abstract

ABSTRACT The aim of this paper is to explore the sustainability values that tourism companies communicate to stakeholders. The following two research questions are addressed: What sustainability value (economic, social, or environmental) do tourism companies focus on and communicate in their sustainability information? Do different types of tourism companies provide different sustainability communications to stakeholders to gain legitimacy? A case study was conducted of 30 Swedish-based tourism companies. Written documents that were available online concerning sustainability information from these companies were analysed using the GRI model. The results show that tourism companies work to create value with the help of sustainability. The results also indicate that the context and prerequisites for each type of tourism company govern what they work with in order to meet the demands of stakeholders. The study's theoretical contribution is that sustainability communication to stakeholders can be of value to tourism companies. Its practical contribution is that, in addition to pursuing sustainability, tourism companies should communicate their sustainability work to their stakeholders in order to create value.

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旅游公司的可持续性沟通——创造合法性和价值

摘要本文旨在探讨旅游企业向利益相关者传达的可持续发展价值观。以下两个研究问题得到了解决：旅游公司在可持续发展信息中关注和交流的可持续发展价值（经济、社会或环境）是什么？不同类型的旅游公司是否向利益相关者提供不同的可持续性沟通以获得合法性？对30家瑞典旅游公司进行了案例研究。使用GRI模型分析了在线提供的关于这些公司可持续发展信息的书面文件。研究结果表明，旅游企业在可持续发展的帮助下努力创造价值。研究结果还表明，每种类型的旅游公司的背景和先决条件决定了他们的工作，以满足利益相关者的需求。该研究的理论贡献是，与利益相关者的可持续性沟通对旅游公司有价值。它的实际贡献是，除了追求可持续性外，旅游公司还应将其可持续性工作传达给利益相关者，以创造价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Scandinavian Journal of Hospitality and Tourism Multiple-

CiteScore

7.90

自引率

8.30%

发文量

期刊介绍： Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.