Audio-visual industry and digital platforms in India: A contribution from political economy of communication

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2022-09-21 DOI:10.1177/17427665221125548

Philippe Bouquillion, Christine Ithurbide

引用次数: 5

Abstract

This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India’s growing dependence on global players or are they asserting the diversification of domestic players and the progress of Indian capitalism in the cultural and digital industries? To answer, we analyse the strategies of competition and collaboration between historical audio-visual players versus communication players, the dynamics of foreign ownership and the content localisation strategies of global players. We conclude that the study of digital platforms offers an important insight into new forms of economic and cultural hegemony in the cultural industries.

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印度的视听产业和数字平台：传播政治经济学的贡献

本文探讨数字平台在印度视听产业转型中所扮演的角色。视频点播平台是助长了印度对全球参与者的日益依赖，还是在推动国内参与者的多元化，以及印度资本主义在文化和数字产业中的进步?为了回答这个问题，我们分析了历史视听公司与传播公司之间的竞争与合作策略、外国所有权的动态以及全球公司的内容本地化策略。我们的结论是，对数字平台的研究为文化产业中经济和文化霸权的新形式提供了重要的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.