A memória teleafetiva: os elementos de sedução da programação Déjà Vu

Abstract

This paper aims to analyze the memory elements of the canal Viva viewers. Found in Twitter posts, these elements are able to justify the audience and promote teleaffective relationship to the channel schedule. Beyond bibliographic references, the Content Analysis (AC) of Laurence Bardin, classifying and categorizing the data lines were used as methodological procedures. The result showed that the feeling when you are missing someone, fun and the nostalgic h t t p : / / w w w . u c s . b r / e t c / r e v i s t a s / i n d e x . p h p / c o n e x a o D O I 1 0 . 1 8 2 2 6 / 2 1 7 8 2 6 8 7 . v 1 7 . n 3 4 . 0 6