Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists

IF 2.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Culture Tourism and Hospitality Research Pub Date : 2020-08-20 DOI:10.1108/ijcthr-03-2019-0052

S. Evren, Emine Şimşek Evren, A. Çakici

{"title":"Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists","authors":"S. Evren, Emine Şimşek Evren, A. Çakici","doi":"10.1108/ijcthr-03-2019-0052","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions.,To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes.,The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions.,This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":"14 1","pages":"681-695"},"PeriodicalIF":2.7000,"publicationDate":"2020-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijcthr-03-2019-0052","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Culture Tourism and Hospitality Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijcthr-03-2019-0052","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 6

Abstract

The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions.,To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes.,The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions.,This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.

查看原文本刊更多论文

最佳刺激水平对满意度与重游意愿关系的调节作用——以土耳其文化游客为例

本研究的目的是确定文化游客在寻求新奇倾向的背景下的最佳刺激水平(OSLs)，并确定他们的OSLs是否对他们的满意度和重访意愿之间的关系有调节作用。为了收集数据，2018年5月对土耳其文化游客(n = 563)进行了一项在线调查，并由Hayes使用PROCESS对数据进行了分析。研究结果表明，土耳其文化游客是高水平的新奇寻求者，新奇寻求对其满意度和短期重访意愿之间的关系有调节作用。本研究揭示了在文化旅游范围内，新奇倾向对满意度与重访意愿关系的调节作用，这是文献研究的一个贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Culture Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

0.00%

发文量

期刊介绍： The International Journal of Culture, Tourism, and Hospitality Research focuses on building bridges in theory, research, and practice across the inter-related fields of culture, tourism and hospitality. Published with the IACTHR it encourages articles that advance theory and research on the roles of culture, tourism, and hospitality in the lives of individuals, households, and organizations. This includes the perspectives and interpretations of all stakeholders including participants and providers of tourism and hospitality services. The journal especially seeks to nurture interdisciplinary multicultural work among sociological, psychological, geographical, consumer, leisure, marketing, travel and tourism, hospitality, and sport and entertainment researchers. IJCTHR covers: -Tourist culture and behaviour -Marketing practices in tourism and hospitality, and how this relates to cultures -Consumer behaviour and trends in tourism and hospitality -Destination culture and destination marketing -International tourism and hospitality