Yan Wang, James J. Zhang, N. D. Pifer, Min Kil Kim
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引用次数: 9
Abstract
Purpose
The purpose of this paper is to examine the key factors that affect the formulation of regional strategies for developing and advancing the sport industry in China.
Design/methodology/approach
Guided by the comparative advantage theory, qualitative and quantitative research procedures were carried out to analyze the variables that were deemed necessary for the development of regional advantages.
Findings
The findings of this study indicated the importance and relevance of understanding these comparative advantage factors when developing regional strategies for sport development in China or other countries with a developing economy.
Research limitations/implications
This study was largely exploratory in nature, meaning that future confirmatory studies are necessary in order to solidify the results and to encompass the wide-ranging diversity of the total sport industry.
Practical implications
The study provided practical implications for other countries to address the needs to discern among varying sectors of the sport industry and prioritize factors that are specific to regions, communities, and local environments in the strategic planning process.
Originality/value
The findings of this study highlighted the importance and relevance of four comparative advantage factors and the varying sectors of the sport industry variables in the region.
期刊介绍:
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).