OMNI Channel: Is It Really Omni?

IF 0.1 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2023-06-30 DOI:10.1177/09728201231169871

Preshth Bhardwaj, S. Mohapatra

引用次数: 0

Abstract

This case study is about ZARA’s transformation from conventional stores for women’s apparel brands to omnichannel concept stores to provide a seamless shopping experience inside its stores. This case is about the time when, in 2019, ZARA’s Indian subsidiary was on the verge of adapting to a new concept store model. The challenges ZARA faced in transforming its Indian stores from brick-and-mortar stores into omnichannel stores, and ZARA’s entry strategies adopted across markets and its plan to convert from the current multi-channel strategy to omnichannel stores are all elaborated on in the case.

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OMNI频道：真的是OMNI吗？

本案例研究是关于ZARA从传统的女装品牌门店转变为全渠道概念店，以在其门店内提供无缝的购物体验。这起案件发生在2019年，ZARA的印度子公司正处于适应新概念店模式的边缘。ZARA在将其印度门店从实体店转变为全渠道门店方面面临的挑战，以及ZARA在各个市场采取的进入策略和从目前的多渠道战略转变为全通道门店的计划，都在案例中进行了阐述。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.