Pro Tips for Advertising Educators: How Ethnic Diversity Can Solve Creative Problems

Abstract

Ethnic diversity in the advertising industry could be a solution for culturally insensitive advertising. Insights from advertising professionals, obtained via in-depth interviews, reveal minorities are hindered by bias, resulting in low hiring ratios and lack of retention. Large segments of minorities may not consider advertising for a career. Findings suggest that advertising educators might mitigate some of these factors through teaching tips and curriculum suggestions to engage minorities. Viewing ethnic diversity as a creative/business solution as opposed to a public relations problem could motivate meaningful change in the advertising industry.