Hashtag activism: tactical maneuvering in an online anti-mandatory hijab movement

IF 1.9 3区 社会学 Q2 SOCIOLOGY
Farinaz Basmechi, D. Barnes, M. Heydari
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引用次数: 3

Abstract

Abstract This article focuses on the My Stealthy Freedom movement, an anti-mandatory hijab movement in Iran that is organized as an online movement. We explore the utility of a tactical approach for explaining the movement’s pace of insurgency. We employ a conceptual repertoire focused upon the political process model’s core concepts of tactical innovation and tactical adaptations. We supplement these older concepts with the recently proposed concept of tactical freeze and propose an additional concept of tactical hashtags. We gather as a dataset through text-mining techniques the Instagram posts of the movement’s founder and the reactions of people to those posts. The data include the number of posts, “likes,” and comments in response to movement hashtags created between 2015 and 2019. We conclude that the movement’s emergence and early growth were enhanced by its tactical innovations, which heavily relied on hashtag activism. We discover that a specific type of hashtag—tactical hashtags—was of particular importance. The movement was unsuccessful, however, in changing the government’s pro-hijab policy. In its tactical adaptations, the government passed more hijab regulations and stiffened penalties for resistance. The movement was undercut by these tactical adaptations and by a tactical freeze wherein it failed to develop tactical innovations capable of surmounting government repression.
标签行动主义:在线反强制头巾运动中的战术操作
摘要本文聚焦于“我的隐秘自由”运动,这是伊朗的一场反强制性头巾运动,是一场网络运动。我们探讨了战术方法在解释该运动叛乱速度方面的效用。我们采用了一套概念库,重点关注政治过程模型的核心概念,即战术创新和战术适应。我们用最近提出的战术冻结概念来补充这些旧概念,并提出了战术标签的附加概念。我们通过文本挖掘技术收集了该运动创始人在Instagram上的帖子以及人们对这些帖子的反应,作为一个数据集。这些数据包括2015年至2019年间创建的运动标签的帖子、“点赞”和评论数量。我们得出的结论是,该运动的出现和早期发展得益于其战术创新,这在很大程度上依赖于标签激进主义。我们发现一种特定类型的标签——战术标签——特别重要。然而,这场运动未能改变政府支持戴头巾的政策。在其战术调整中,政府通过了更多的头巾规定,并加强了对抵抗的惩罚。这场运动被这些战术调整和战术冻结所削弱,因为它未能开发出能够克服政府镇压的战术创新。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.80
自引率
5.60%
发文量
16
期刊介绍: Sociological Spectrum publishes papers on theoretical, methodological, quantitative and qualitative research, and applied research in areas of sociology, social psychology, anthropology, and political science.
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