Textual analysis of online reviews as a lens for cross-cultural assessment

IF 2.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Culture Tourism and Hospitality Research Pub Date : 2021-01-07 DOI:10.1108/ijcthr-04-2020-0086

M. Nakayama, Yun Wan

引用次数: 2

Abstract

Purpose The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis. Design/methodology/approach The authors discuss a selected literature review and the highlight of the four studies that show cross-cultural differences in online reviews on ethnic restaurants. Findings Applying multilingual textual analysis could prompt new venues to verify and expand future cross-cultural research in tourism and hospitality. Originality/value The paper introduces examples of multilingual textual analysis used for cross-cultural studies.

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网络评论的语篇分析作为跨文化评估的视角

目的本文旨在通过在线消费者评论和多语言文本分析，引起研究人员对跨文化研究的关注。设计/方法论/方法作者讨论了一篇精选的文献综述和四项研究的亮点，这四项研究显示了民族餐厅在线评论中的跨文化差异。发现应用多语言文本分析可以促使新的场所验证和扩大未来旅游和酒店业的跨文化研究。原创性/价值本文介绍了用于跨文化研究的多语言文本分析的例子。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Culture Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

0.00%

发文量

期刊介绍： The International Journal of Culture, Tourism, and Hospitality Research focuses on building bridges in theory, research, and practice across the inter-related fields of culture, tourism and hospitality. Published with the IACTHR it encourages articles that advance theory and research on the roles of culture, tourism, and hospitality in the lives of individuals, households, and organizations. This includes the perspectives and interpretations of all stakeholders including participants and providers of tourism and hospitality services. The journal especially seeks to nurture interdisciplinary multicultural work among sociological, psychological, geographical, consumer, leisure, marketing, travel and tourism, hospitality, and sport and entertainment researchers. IJCTHR covers: -Tourist culture and behaviour -Marketing practices in tourism and hospitality, and how this relates to cultures -Consumer behaviour and trends in tourism and hospitality -Destination culture and destination marketing -International tourism and hospitality