The Intersection of Candidate Gender and Ethnicity: How Voters Respond to Campaign Messages from Latinas

IF 4.1 1区 社会学 Q1 COMMUNICATION
Martina Santia, Nichole M. Bauer
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引用次数: 4

Abstract

Despite the recent surge of women of color in elected political office in the U.S., the representation of Latinas is strikingly low. Past research offers unclear conclusions as to whether Latina political candidates face biases due to the intersection of their identities as women and as ethnic minorities, and how Latinas can navigate such biases. In this study, we identify how Latinas draw on their intersectional identities as both women and ethnic minorities to develop strategic campaign messages and how voters respond to such messages. Through an analysis of campaign advertising data and an original survey experiment, we show that Latina candidates do not face an automatic disadvantage based in gender and ethnic biases, but they can benefit from the intersection of these two identities, especially among female minority voters. These results are consequential because they offer insights into how to improve the descriptive and substantive representation of marginalized groups in the U.S.
候选人性别和种族的交集:选民如何回应拉丁裔的竞选信息
尽管最近有色人种女性在美国当选的政治职位中激增,但拉美裔女性的代表性却非常低。关于拉丁裔政治候选人是否会因为女性和少数族裔的身份交集而面临偏见,以及拉丁裔如何应对这种偏见,过去的研究没有给出明确的结论。在这项研究中,我们确定了拉丁裔如何利用她们作为女性和少数民族的交叉身份来制定战略竞选信息,以及选民如何回应这些信息。通过对竞选广告数据的分析和一项原始调查实验,我们发现拉丁裔候选人并不会因为性别和种族偏见而自动面临劣势,但他们可以从这两种身份的交集中受益,尤其是在少数族裔女性选民中。这些结果是重要的,因为它们为如何改善美国边缘化群体的描述性和实质性代表性提供了见解
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来源期刊
CiteScore
12.10
自引率
8.30%
发文量
61
期刊介绍: The International Journal of Press/Politics is an interdisciplinary journal for the analysis and discussion of the role of the press and politics in a globalized world. The Journal is interested in theoretical and empirical research on the linkages between the news media and political processes and actors. Special attention is given to the following subjects: the press and political institutions (e.g. the state, government, political parties, social movements, unions, interest groups, business), the politics of media coverage of social and cultural issues (e.g. race, language, health, environment, gender, nationhood, migration, labor), the dynamics and effects of political communication.
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