Digital platforms in fashion rental: a business model analysis

IF 3.2 4区 管理学 Q2 BUSINESS
E. Arrigo
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引用次数: 12

Abstract

The purpose of this paper is to explore the key features of fashion rental from a business model perspective with a focus on the role played by digital platforms.,A qualitative research design was used based on multiple case studies of three Italian fashion rental enterprises.,The findings reveal the key aspects characterizing fashion rental business models and the centrality of digital platforms in value creation, configuration and capture activities. The study also found that fashion rental platforms are likely to exhibit further successful development in the future.,The academic literature on fashion rental has been mainly focussed on examining consumers' motivations and concerns, paying little attention to the enterprise's viewpoint. To date, no previous study has examined fashion rental business models from the retailer's perspective. This paper is the first to explore the key components of fashion rental business models and how digital platforms influence them from the perspective of retailers. The originality of the study is further strengthened by the unique context of analysis, namely, Italy, a leading country for global fashion.
时尚租赁中的数字平台:商业模式分析
本文的目的是从商业模式的角度探讨时尚租赁的主要特征,重点是数字平台所扮演的角色。,在对三家意大利时尚租赁企业进行多个案例研究的基础上,采用了定性研究设计。,研究结果揭示了时尚租赁商业模式的关键方面,以及数字平台在价值创造、配置和捕获活动中的中心地位。研究还发现,时尚租赁平台在未来可能会取得进一步的成功。,关于时尚租赁的学术文献主要集中在研究消费者的动机和担忧,很少关注企业的观点。到目前为止,还没有任何研究从零售商的角度考察时尚租赁的商业模式。本文首次从零售商的角度探讨了时尚租赁商业模式的关键组成部分,以及数字平台如何影响它们。独特的分析背景进一步加强了这项研究的独创性,即意大利是全球时尚的领先国家。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.30
自引率
8.60%
发文量
41
期刊介绍: ■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.
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