20 years of Nordic place branding research: a review and future research agenda

IF 3.1 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Scandinavian Journal of Hospitality and Tourism Pub Date : 2020-10-12 DOI:10.1080/15022250.2020.1830434

Cecilia Cassinger, Szilvia Gyimóthy, Andrea Lucarelli

引用次数: 9

Abstract

ABSTRACT In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.

查看原文本刊更多论文

北欧地方品牌研究20年：回顾与未来研究议程

摘要在过去的20年里，北欧地区培养了一个独特的品牌学术和实践场所。本文简要回顾了创立和塑造北欧地方品牌的标志性贡献，并认为到今天，北欧方法已经赢得了广泛的国际认可。北欧地区提供的不仅仅是地方品牌的区域背景；其文化特质和地缘政治特质极大地影响了场所品牌研究的价值地位。通过将北欧品牌研究定位在全球舞台上，该论文概述了一种混合学术方法（北欧浪潮）的轮廓，该方法跨越了管理和批评品牌学派，并促进了与品牌从业者更外向的知识合作。论文最后讨论了北欧浪潮在未来地方品牌努力中的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Scandinavian Journal of Hospitality and Tourism Multiple-

CiteScore

7.90

自引率

8.30%

发文量

期刊介绍： Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.