The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia

IF 1.3 Q1 AREA STUDIES

Millennial Asia Pub Date : 2022-04-14 DOI:10.1177/09763996221080508

Osarodion Ogiemwonyi, Amran Harun, Mohammad Imtiaz Hossain, A. M. Karim

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引用次数: 9

Abstract

The study focuses on the influence of green behaviour based on the theory of planned behaviour (TPB). A conceptual model has been developed from TPB with additional factors linking green behaviour. A quantitative research method has been adopted. The data is gathered from a survey which has been administered by distributing questionnaires to 280 green consumers in Kuala-Lumpur, Malaysia. The data has been processed vis-à-vis the assessment of measurement and structural model using SmartPLSver3.0. The study contributable examines the role of predictive factors and how it influences green behaviour. Perceived behavioural control (PBC) and attitude dimensions are included as suggested by TPB. The results show that attitude and green culture positively influence green behaviour in TPB; whereas, PBC and awareness show no influence. The study shows the path to translate green culture and attitude to validate the TPB model. While the findings on green culture conform earlier studies, and indicate for a mixed collectivist society like Malaysia; where people showcase their belief while embracing green behaviour. The study further provides an insight to policymakers on how to increase awareness and improve progressive pedagogy on green behaviour.

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计划行为理论对绿色行为的影响:来自马来西亚的证据

以计划行为理论为基础，重点研究绿色行为的影响。从城规会发展出一个概念模型，其中包含与环保行为有关的其他因素。本文采用了定量研究方法。这些数据是从一项调查中收集来的，该调查是通过向马来西亚吉隆坡的280名绿色消费者分发问卷来进行的。使用SmartPLSver3.0对数据进行-à-vis测量评估和结构模型处理。这项研究探讨了预测因素的作用以及它如何影响绿色行为。知觉行为控制(PBC)和态度维度包括TPB建议。结果表明:态度和绿色文化正向影响城市居民的绿色行为;而PBC和意识则没有影响。研究显示了绿色文化和态度的转化路径，以验证TPB模型。虽然绿色文化的研究结果与早期的研究一致，并表明对于像马来西亚这样的混合集体主义社会;在这里，人们展示自己的信仰，同时拥抱绿色行为。该研究进一步为决策者提供了关于如何提高环保意识和改进渐进式教育的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Millennial Asia AREA STUDIES-

CiteScore

4.50

自引率

12.50%

发文量

期刊介绍： Millennial Asia: An International Journal of Asian Studies is a multidisciplinary, refereed biannual journal of the Association of Asia Scholars (AAS)–an association of the alumni of the Asian Scholarship Foundation (ASF). It aims to encourage multifaceted, multidisciplinary and interdisciplinary research on Asia, in order to understand its fast changing context as a growth pole of global economy. By providing a forum for Asian scholars situated globally, it promotes dialogue between the global academic community, civil society and policy makers on Asian issues. The journal examines Asia on a regional and comparative basis, emphasizing patterns and tendencies that go beyond national borders and are globally relevant. Modern and contemporary Asia has witnessed dynamic transformations in cultures, societies, economies and political institutions, among others. It confronts issues of collective identity formation, ecological crisis, rapid economic change and resurgence of religion and communal identifies while embracing globalization. An analysis of past experiences can help produce a deeper understanding of contemporary change. In particular, the journal is interested in locating contemporary changes within a historical perspective, through the use of interdisciplinary and multidisciplinary approaches. This way, it hopes to promote comparative studies involving Asia’s various regions. The journal brings out both thematic and general issues and the thrust areas are: Asian integration, Asian economies, sociology, culture, politics, governance, security, development issues, arts and literature and any other such issue as the editorial board may deem fit. The core fields include development encompassing agriculture, industry, regional trade, social sectors like health and education and development policy across the region and in specific countries in a comparative perspective.