Public Benefits or Commercial Gains: Chinese Museums’ Online Activities in the Covid-19 Age

IF 0.4 4区艺术学 0 ART

MUSEUM INTERNATIONAL Pub Date : 2021-07-03 DOI:10.1080/13500775.2021.2016273

Yang Jin, Liang Min

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引用次数: 3

Abstract

Abstract During the Covid-19 lockdown from the end of January to March 2020, museums in China were forced to temporarily close, consequently devoting more attention to online activities. Apart from official websites, many museums increased their online activities on China-based video livestreaming platforms such as Kuaishou, Douyin and Bilibili, etc., as well as on the audio livestreaming platform Himalayan. Other online activities were carried out via social media and e-commerce platforms including WeChat, Vlog, Taobao, Tianmao, Jingdong, Meituan and Tencent. Shaanxi History Museum (SHM) represents one of the typical examples of cultural institutions that bolstered their online activities during the pandemic. This article explores the effects of Chinese museums’ livestreaming activities, which constituted the core of their online initiatives during the pandemic. By reviewing different types of livestreaming activities carried out by museums, as well as conducting online surveys, face-to-face interviews and analysing data surrounding the Shaanxi History Museum, it will critically discuss the advantages and disadvantages of Chinese museums’ livestreaming activities, with potential implications for museums in China and worldwide. Ultimately, it suggests that Chinese museums’ development of online activities relies on applying a systematic, diversified and digitalisation-driven communication strategy.

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公益还是商业利益:新冠肺炎时代的中国博物馆网络活动

摘要在2020年1月底至3月的新冠肺炎封锁期间，中国的博物馆被迫暂时关闭，因此更多地关注在线活动。除了官方网站，许多博物馆增加了在快手、抖音、哔哩哔哩等中国视频直播平台以及喜马拉雅音频直播平台上的在线活动。其他在线活动通过社交媒体和电子商务平台进行，包括微信、Vlog、淘宝、天猫、京东、美团和腾讯。陕西历史博物馆（SHM）是文化机构在疫情期间加强在线活动的典型例子之一。本文探讨了中国博物馆直播活动的影响，这是它们在疫情期间在线活动的核心。通过回顾博物馆开展的不同类型的直播活动，以及对陕西历史博物馆进行在线调查、面对面采访和分析数据，它将批判性地讨论中国博物馆直播活动的优势和劣势，并对中国和世界各地的博物馆产生潜在影响。最终，它表明，中国博物馆在线活动的发展依赖于应用系统化、多样化和数字化驱动的传播策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

MUSEUM INTERNATIONAL ART-

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： In its new revised form Museum International is a forum for intellectually rigorous discussion of the ethics and practices of museums and heritage organizations. The journal aims to foster dialogue between research in the social sciences and political decision-making in a changing cultural environment. International in scope and cross-disciplinary in approach Museum International brings social-scientific information and methodology to debates around museums and heritage, and offers recommendations on national and international cultural policies.