Michael T. Schaper and Cassey Lee. Competition Law, Regulation and SMEs in the Asia-Pacific: Understanding the Small Business Perspective

IF 0.7

Journal of Marketing Channels Pub Date : 2017-10-02 DOI:10.1080/1046669X.2017.1393244

Thierry Volery

引用次数: 0

Abstract

Small and medium-sized enterprises (SMEs) are recognised as a vital and significant part of the economy in the Asia–Pacific region and are one of the keys to achieving national goals such as wealth creation and employment growth. Over the past decades, many countries in the region have updated their competition laws and regulations to increase their competitiveness and promote entrepreneurship. Yet SMEs are almost invisible when competition policy and law issues are discussed and analysed. SMEs are quite different businesses than large, multinational companies, and their nature, significance, and characteristics are often overlooked. Editors Schaper and Lee seek to rectify the dearth of research and policy discussions in this field. They address a number of key issues:

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Michael T. Schaper和Cassey Lee。亚太地区的竞争法、法规与中小企业:从小企业的角度看问题

中小企业(SMEs)被认为是亚太地区经济的重要组成部分，是实现财富创造和就业增长等国家目标的关键之一。过去几十年来，本地区许多国家不断更新竞争法律法规，以提高竞争力，促进创业。然而，在讨论和分析竞争政策和法律问题时，中小企业几乎是隐形的。中小企业与大型跨国公司是完全不同的企业，它们的性质、意义和特点往往被忽视。编辑Schaper和Lee试图纠正这一领域研究和政策讨论的缺乏。它们解决了一些关键问题:

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.

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