Chinese State-Owned Multinationals' (SOMNEs) Subsidiary nonmarket strategies in Selective De-globalization: An integrated perspective of co-evolution theory and the yin-yang frame

IF 5.9 2区 管理学 Q1 MANAGEMENT
Monica Ren , Hongzhi Gao
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引用次数: 0

Abstract

Subsidiaries adopt nonmarket strategies in host countries to merit legitimacy. This conceptual paper theorizes paradoxes and nonmarket strategies for Chinese SOMNEs' subsidiaries in selective de-globalization targeting China. We enrich the well-received co-evolutionary framework in the IB literature by incorporating the Yin-Yang frame into the analysis and broadening the scope of thinking beyond the economic analysis of risks and costs in political disruptions on MNE subsidiaries. Our integrated theoretical framework highlights two dynamic environments (social and geopolitical) that subsidiaries simultaneously confront and the multi-level institutional pressures within these environments. We propose three Yin-Yang framed nonmarket strategies — zao-shi (造势) (creating favorable momentum), ying-shi (应势) (Not resisting unfavorable momentum) and wu-wei (无为) (inactive action) to address the paradoxes in a de-globalized business environment.

中国国有跨国公司选择性去全球化中的子公司非市场战略:协同进化理论与阴阳框架的整合视角
子公司在东道国采用非市场战略以获得合法性。本文对中国国有企业子公司选择性去全球化的悖论和非市场策略进行了理论分析。通过将阴阳框架纳入分析,我们丰富了IB文献中广受欢迎的共同进化框架,并扩大了对跨国公司子公司政治干扰风险和成本的经济分析之外的思考范围。我们的综合理论框架强调了子公司同时面临的两个动态环境(社会和地缘政治)以及这些环境中的多层次制度压力。我们提出了三种阴阳框架的非市场策略——“造势”(创造有利势头)、“迎势”(不抵制不利势头)和“无为”(不采取行动),以解决去全球化商业环境中的悖论。
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来源期刊
自引率
9.80%
发文量
67
审稿时长
81 days
期刊介绍: The Journal of International Management is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to international management and strategy issues. JIM publishes theoretical and empirical research addressing international business strategy, comparative and cross-cultural management, risk management, organizational behavior, and human resource management, among others.
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