Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising

IF 4.2 Q2 BUSINESS
Erin E. Schauster
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引用次数: 1

Abstract

Abstract The current study is the first to report N2 Defining Issues Test (DIT) moral reasoning scores and life-story interviews of advertising executives perceived as ethical leaders. Combining N2 scores with in-depth moral justifications provides a detailed view of morality to better understand what normatively appropriate behavior is, both in and outside of advertising, and how it develops. Scores reflect the preference to apply universal moral principles, especially when depicting strategic communication scenarios, yet there is less preference for universal moral reasoning when personal interest justifications are also considered. Life stories provide evidence of introspection and growth in response to adversity and ethical breaches; situational moral reasoning reflective of the human-centric, empathetic, and interpersonal nature of advertising; and a desire to do social good representative of empathy in action.
超越道德推理分数:生活故事访谈和广告的人际本质
本研究首次报道了N2定义问题测试(DIT)的道德推理分数和被视为道德领导者的广告高管的生活故事访谈。将N2分数与深入的道德论证相结合,提供了详细的道德观点,可以更好地理解广告内外的规范适当行为是什么,以及它是如何发展的。得分反映了对普遍道德原则的偏好,尤其是在描述战略沟通场景时,然而,当考虑到个人利益辩护时,对普遍道德推理的偏好就不那么高了。人生故事提供了在逆境和道德沦丧中自省和成长的证据;情境道德推理反映了广告的以人为本、共情性和人际性以及做社会公益的愿望是移情作用的代表。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
32.40%
发文量
17
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