Making wine production “fair” through sports? An analysis of sports as an aspect of farm worker development in the Cape Winelands

Q2 Arts and Humanities

Acta Academica Pub Date : 2018-12-03 DOI:10.18820/24150479/aa50i2.6

Tarminder Kaur

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引用次数: 2

Abstract

Questioning the role of sports in making wine production “fair”, this paper interrogates the tension between wishful benefits from sports and the contradictions in the way sports were experienced in the everyday. I selected the Fairhills Association, a Fairtrade wine initiative based in Rawsonville, Western Cape, as my case study because of its sports programme for the affiliated farm workers. Given the infamous history of exploitative labour practices, the move to transform the South African wine industry into a more ethical operation has evidently meant development projects for the workforce. So, the sports activities were sponsored by the Fairhills Association with explicit development goals. Drawing on my ethnographic observations recorded at the sports fields in Rawsonville and interviews conducted on the history and contemporary practices of sports among the farm workers, I argue that: irrespective of the intended outcomes from the sports-for-development project, sports, unwittingly, becomes a conduit to express, mobilise and appropriate desires for a better life by those stuck in relatively compromised positions of power.

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通过体育运动让葡萄酒生产“公平”？将体育作为怀恩兰角农场工人发展的一个方面进行分析

质疑体育在葡萄酒生产“公平”中的作用，本文质疑体育带来的一厢情愿的利益与日常体育体验中的矛盾之间的紧张关系。我选择了费尔希尔斯协会作为我的案例研究，这是一个位于西开普省罗森维尔的公平贸易葡萄酒倡议，因为它为附属农场工人提供了体育项目。鉴于臭名昭著的剥削劳工行为的历史，将南非葡萄酒行业转变为更合乎道德的运营显然意味着劳动力的发展项目。因此，这些体育活动是由费尔希尔斯协会赞助的，并有明确的发展目标。根据我在罗森维尔运动场记录的民族志观察结果，以及对农场工人体育历史和当代实践的采访，我认为：无论体育促进发展项目的预期结果如何，体育在不知不觉中成为了一种表达、，动员那些处于相对妥协的权力地位的人，并适当地渴望更好的生活。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Acta Academica Arts and Humanities-Arts and Humanities (all)

CiteScore

1.10

自引率

0.00%

发文量

审稿时长

24 weeks

期刊介绍： Acta Academica is an academic journal dedicated to scholarship in the humanities. The journal publishes scholarly articles that examine society, culture and politics past and present from a critical social theory perspective. The journal is also interested on scholarly work that examines how the humanities in the 21st century are responding to the double imperative of theorising the world and changing it. The journal appears four times a year and two of its issues are thematically focused. The journal is published in English.