Cultura y turismo del vino en la revista En Viaje (Chile, 1933-1973)

Abstract

Objective: To know the treatment that the magazine specialized in tourism En Viaje gave to wine culture and wine tourism in Chile (1933-1973). Methodology:Aall issues (470) were examined, including texts and illustrations. Results: Chile produced an early process of valuation of wine culture for its patrimonial, identity and territorial significance. Limitations: The magazine failed to cover local wine festivals. Conclusions: The state character allowed the magazine to act independently of the economic interests of the industry. The editors and mainly the cartoonists of En Viaje were ahead of the theoretical development of wine tourism as an instrument to value heritage and cultural landscapes.