{"title":"When public relations can heal: An embodied theory of silence for public communication","authors":"Cristina Archetti","doi":"10.1177/2046147X211014095","DOIUrl":null,"url":null,"abstract":"This article extends the conceptualization of silence in public relations beyond strategic communication. It develops a new theoretical framework to explain the mechanisms through which suffering and pain felt inside the body translate into silence, exclusion from public debate, and communication gaps in health communication. This happens through intermediate steps that involve, among others, the role of the media in the narrative construction of the body and the self. This framework advances an understanding of public relations oriented towards civil society and is based on the empirical case study of involuntary childlessness (i.e. not having children not by choice): even in the age of ubiquitous communication, despite affecting about 25% of the adult population of virtually all developed countries, this issue is shrouded in taboo and seldom heard of. The analysis makes the case for a more material, indeed embodied, approach to conceptualizing silence in public relations.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"37 - 56"},"PeriodicalIF":2.7000,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/2046147X211014095","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/2046147X211014095","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
This article extends the conceptualization of silence in public relations beyond strategic communication. It develops a new theoretical framework to explain the mechanisms through which suffering and pain felt inside the body translate into silence, exclusion from public debate, and communication gaps in health communication. This happens through intermediate steps that involve, among others, the role of the media in the narrative construction of the body and the self. This framework advances an understanding of public relations oriented towards civil society and is based on the empirical case study of involuntary childlessness (i.e. not having children not by choice): even in the age of ubiquitous communication, despite affecting about 25% of the adult population of virtually all developed countries, this issue is shrouded in taboo and seldom heard of. The analysis makes the case for a more material, indeed embodied, approach to conceptualizing silence in public relations.
期刊介绍:
Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.