‘They are now pocket videos, not home videos’: Streaming and reconfiguration of video consumption in Nigeria

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2023-08-29 DOI:10.1177/13678779231197697

G. Simon

{"title":"‘They are now pocket videos, not home videos’: Streaming and reconfiguration of video consumption in Nigeria","authors":"G. Simon","doi":"10.1177/13678779231197697","DOIUrl":null,"url":null,"abstract":"This article examines how streaming is altering established viewing practices that traditionally characterised video film consumption among domestic Nigerians. Following the creation of the Nigerian video industry (Nollywood) as a straight-to-video film industry, audiences watched movies solely through the technologies of television sets and video players. The fluid and opaque circulation of video copies located audience consumption practices within informal realms and communal spaces. This article analyses how streaming is catalysing a distinctive viewing culture in Nigeria. It argues that streaming is formalising access to Nollywood movies, upending the communal practices associated with legacy video viewing, and fostering an individualised viewing culture though some informal communal practices persist in the streaming ecosystem. By emphasising the role of smartphones and apps in the emergent streaming culture, this article demonstrates how streaming is restructuring the temporal, spatial, and affective features of audience engagements that traditionally characterised movies viewing in Nigeria.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231197697","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}

引用次数: 0

Abstract

This article examines how streaming is altering established viewing practices that traditionally characterised video film consumption among domestic Nigerians. Following the creation of the Nigerian video industry (Nollywood) as a straight-to-video film industry, audiences watched movies solely through the technologies of television sets and video players. The fluid and opaque circulation of video copies located audience consumption practices within informal realms and communal spaces. This article analyses how streaming is catalysing a distinctive viewing culture in Nigeria. It argues that streaming is formalising access to Nollywood movies, upending the communal practices associated with legacy video viewing, and fostering an individualised viewing culture though some informal communal practices persist in the streaming ecosystem. By emphasising the role of smartphones and apps in the emergent streaming culture, this article demonstrates how streaming is restructuring the temporal, spatial, and affective features of audience engagements that traditionally characterised movies viewing in Nigeria.

查看原文本刊更多论文

“他们现在是口袋视频，而不是家庭视频”:尼日利亚视频消费的流媒体和重新配置

本文探讨了流媒体是如何改变尼日利亚国内传统的视频电影消费特征的既定观看实践的。随着尼日利亚视频产业(诺莱坞)作为一个直接的视频电影产业的创建，观众只能通过电视机和视频播放器的技术观看电影。视频副本的流动和不透明循环将观众的消费行为定位在非正式领域和公共空间中。本文分析了流媒体如何在尼日利亚催生一种独特的观看文化。它认为，流媒体正在使观看诺莱坞电影的机会正规化，颠覆了与传统视频观看相关的公共做法，并培育了一种个性化的观看文化，尽管流媒体生态系统中仍存在一些非正式的公共做法。通过强调智能手机和应用程序在新兴流媒体文化中的作用，本文展示了流媒体如何重构尼日利亚传统观影特征的观众参与的时间、空间和情感特征。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.