Fluctuating Attitudes and Behaviors of Customers toward Online Shopping in Times of Emergency: The Case of Kuwait during the COVID-19 Pandemic

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2021-02-09 DOI:10.1080/15332861.2021.1882758

Rashed Alhaimer

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引用次数: 41

Abstract

Abstract This study investigates the various risk factors that alter online shopping behavior in Kuwait, during the COVID-19 pandemic. Online questionnaires were distributed through various social media platforms. Overall, 385 responses were collected via online questionnaire, and the data were analyzed using AMOS 21 for the purpose of structural equation modeling. The findings show that risk susceptibility, risk severity, and risk of formal penalties positively affect consumers’ online buying attitude in Kuwait, whereas product risk, financial risk, and non-delivery risk show no significant effect. Convenience risk is the only factor that negatively affects attitudes. Further, we find a new path wherein formal penalties imposed on those who break the lockdown rules can directly and positively affect consumer behavior toward online shopping during the pandemic. We show that factors that affect the attitude and behavior of users toward online shopping in normal non-emergency times, vary from those during emergency times.

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紧急情况下消费者网上购物态度和行为的波动——以新冠肺炎大流行期间的科威特为例

摘要本研究调查了新冠肺炎大流行期间改变科威特网上购物行为的各种风险因素。通过各种社交媒体平台分发了在线问卷。总体而言，通过在线问卷收集了385份回复，并使用AMOS 21对数据进行分析，以进行结构方程建模。研究结果表明，风险易感性、风险严重性和正式处罚风险对科威特消费者的网上购买态度产生了积极影响，而产品风险、财务风险和未送达风险则没有显著影响。便利风险是对态度产生负面影响的唯一因素。此外，我们发现了一条新的道路，在这条道路上，对违反封锁规定的人进行正式处罚，可以直接、积极地影响消费者在疫情期间的网上购物行为。我们发现，影响用户在正常非紧急情况下对网上购物的态度和行为的因素与紧急情况下的因素不同。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.