INVESTIGATING SUSTAINABLE STRATEGIES FOR SMALL AND MEDIUM ENTERPRISES IN THE USA

Abstract

Sustainability is a major concern in economic growth in developing and developed countries. Small and medium enterprises have become major pillars for economic growth. These have many economists, planners and administrators considering sustainable business growth as well as sustainable strategies for economic growth in any region or country. Because small-scale businesses became a major source of income in local communities that directly affects cities growth from local communities to regional and onto country growth. Therefore, this current research aims to understand and assess the conceptual foundation of sustainable development theory that focuses on business sustainability solutions for SMEs. The purpose of the study is to assess various sustainable strategies used by business owners to impact and meet challenges faced in day-to-day business cycles to fulfill the needs of future generations. This research is seen to be significant and important with respect to its theoretical and practical contributions. The qualitative research obtained to understand in-depth experiences, perceptions and opinions and knowledge of owners. This study practically contributes by developing the assessment framework comprising the environmental, social and economic strategies specifically to measure the sustainability strategies and provide detailed suggestions about how small business can stay successfully in business for the long-term in United States.