Aumentar el consumo responsable de agua mediante la exposición a consecuencias futuras con realidad virtual

Abstract

It has been shown that raising awareness inuences strongly the responsible use of water. However, awareness campaigns have a short-lasting effect and it has been noted that environmentally-friendly intentions are not always accompanied by positive behaviors. is work aims to inuence the consumer’s attitudes, so that to induce a positive behavior of responsible consumption. is effort requires taking into consideration the discount based on the delay, i.e., to what extent a future consequence is deemed in the present as devaluated due to the distance in the time. Using studies dealing with the attitudes before the water saving and its inuence on the consumption and, on the other hand, the effect of such inuence on the delay-based discount regarding the people’s behavior when facing other problems, this work proposes an awareness campaign for saving water at home, in order to inuence on the delay-based discount.