A Scientometric Study Of the Journal of Advertising Research

IF 2.1 4区管理学 Q3 BUSINESS

Journal of Advertising Research Pub Date : 2022-01-25 DOI:10.2501/jar-2022-002

Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik

引用次数: 6

Abstract

The Journal of Advertising Research (JAR) is one of the leading journals that provides a forum for scholars and practitioners to share their latest findings on all facets of advertising. This article is a scientometric study that sheds light on the major contributors and research themes in JAR through a retrospection of the journal’s articles published between 1996 and 2019. The outcome of this retrospection highlights the prominence of practitioner contributions and reveals 10 major research themes in the journal. An online supplement offers scientometric maps that illustricate these findings in color.

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《广告研究杂志》的科学计量学研究

《广告研究杂志》(JAR)是一家领先的杂志，它为学者和从业者提供了一个论坛，分享他们在广告各个方面的最新发现。本文是一项科学计量学研究，通过回顾该杂志1996年至2019年发表的文章，揭示了JAR的主要贡献者和研究主题。这次回顾的结果突出了从业者贡献的突出地位，并揭示了该杂志的10个主要研究主题。一份在线增刊提供了科学测量图，用颜色说明了这些发现。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Research Multiple-

CiteScore

4.20

自引率

12.00%

发文量

期刊介绍： The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.