Balancing strategic renewal, cost and efficiency: a case study in digital transformation

Q2 Business, Management and Accounting

Journal of Business Strategy Pub Date : 2022-08-16 DOI:10.1108/jbs-05-2022-0087

Ke Wang, Zhichao Zhang, Jie Xiong, Hongwei Li, Haibo Liu, Huimin Ma

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引用次数: 1

Abstract

Purpose Recent studies have indicated that digital transformation can benefit an organization’s strategic renewal. However, there is little knowledge on how business executives engage in digital transformation for this purpose, especially in the service sectors of emerging markets. Therefore, this study aims to examine how business managers accomplish strategic renewal through digital transformation in emerging markets. Design/methodology/approach The authors conducted a longitudinal single case study of a leading business firm in China’s real estate industry, China Overseas Land & Investment Ltd. (COLI). Results of the analysis of semistructured interviews and rich secondary data allowed us to better understand how business managers react to changing customer demands by building and implementing divergent digital tools to fulfill strategic renewal. Findings The results showed that business executives of COLI developed the Whole Life Cycle Management System, to achieve strategic renewal. The system benefits resource allocation and potential adjustments to strategic goals. This study also helps update the organizational structure of the marketing and consumer services departments, helping better satisfy consumers’ demands and waste fewer resources. Thus, COLI accomplished structural, contextual and leadership-based ambidexterity. Originality/value This study provides a fresh understanding of the link between digitalization and strategic renewal by providing a fine-grained analysis of leading service providers in emerging markets. To the best of the authors’ knowledge, this study is among the first to investigate the role of digital transformation in strategic renewal from an ambidexterity perspective.

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平衡战略更新、成本和效率:数字化转型的案例研究

最近的研究表明，数字化转型有利于组织的战略更新。然而，人们对企业高管如何为此目的进行数字化转型知之甚少，尤其是在新兴市场的服务行业。因此，本研究旨在探讨新兴市场企业管理者如何通过数字化转型实现战略更新。设计/方法/方法作者对中国房地产行业的一家领先企业——中国海外地产投资有限公司(COLI)进行了纵向单一案例研究。半结构化访谈的分析结果和丰富的辅助数据使我们能够更好地了解业务经理如何通过构建和实施不同的数字工具来实现战略更新，以应对不断变化的客户需求。结果表明:企业高层开发了全生命周期管理系统，实现了战略更新。该系统有利于资源配置和战略目标的潜在调整。本研究亦有助更新市场及消费者服务部门的组织架构，更好地满足消费者的需求，减少资源浪费。因此，COLI实现了结构、情境和基于领导的双重灵活性。独创性/价值本研究通过对新兴市场领先服务提供商的细致分析，对数字化与战略更新之间的联系提供了全新的理解。据作者所知，本研究是第一批从双重性角度探讨数字化转型在战略更新中的作用的研究之一。

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来源期刊

Journal of Business Strategy Business, Management and Accounting-Management Information Systems

CiteScore

4.50

自引率

0.00%

发文量

期刊介绍： The Journal of Business Strategy publishes articles with a practical focus designed to help readers develop successful business strategies. Articles should say something new or different and may propose a unique perspective. They should not offer prescriptions to CEOs on how to manage, but rather be directed toward middle and senior managers at companies of all sizes and types, as well as consultants and academics who want to think about their businesses in new ways. Coverage: As one of the few journals dedicated to business strategy, JBS defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources. We have a penchant for substantive, provocative and well-written articles. We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.